It’s the most common growth instinct in small business: things are getting busy—so we need to hire.
But more often than not, that hire:
Hiring can be powerful—but it’s not always the smartest first move.
Let’s talk about what a new hire actually costs you:
If you’re hiring to “help with everything,” you may not need a person—you may need a process.
Before posting a job description, ask:
| 
 Need  | 
 Traditional Hire  | 
 Lean Alternative  | 
| 
 Invoicing & collections  | 
 Bookkeeper  | 
 Will handles receivables, reminders, and alerts  | 
| 
 Reporting & KPIs  | 
 Ops manager  | 
 Will generates financial & ops insights automatically  | 
| 
 Campaign review  | 
 Marketing coordinator  | 
 Will flags low-ROI campaigns and recommends shifts  | 
| 
 Scheduling & follow-up  | 
 Admin assistant  | 
 Use smart workflows, AI nudges, and CRM triggers  | 
This isn’t about avoiding people—it’s about using your team for the things only humans can do.
Wurthy’s AI Agent, Will, is already helping businesses avoid unnecessary hires by:
In short: he thinks like a business operator—and does the grunt work for you.
One business owner was preparing to hire an ops assistant at $60,000/year to help “keep everything on track.”
Will flagged:
By letting Will handle monitoring, follow-ups, and reporting, the owner avoided the hire and uncovered $50K+ in working capital.
Hiring can be transformative—but only when it’s the right move, for the right reason.
Before you commit to another salary, ask:
Will can show you what’s on your plate—and what doesn’t need to stay there.
Before you hire again, let’s make sure you need to.