For many small business owners, growth feels like a game of whack-a-mole. As soon as things pick up, another bottleneck shows up—and the instinct is to hire your way out of it.
Need help with admin? Hire an assistant.
Marketing’s falling behind? Hire an agency.
Too much back-and-forth in ops? Hire a manager.
But adding headcount isn't always the answer—and for lean SMBs, it can actually make things worse.
The real question isn’t who to hire. It’s whether that job should even be done by a human.
Hiring is expensive—especially when you consider onboarding, training, management, and long-term payroll. But even beyond cost, here’s what trips up most SMBs:
We’re not saying never hire. But you should ask three questions before you do:
Here’s a smarter way to think about operational growth:
Task Type |
Traditional Solution |
Lean SMB Solution |
Recurring admin work |
Hire an assistant |
Automate with AI Agent |
Financial reporting |
Hire a bookkeeper or analyst |
Let Will generate monthly reports + alerts |
Campaign planning |
Hire a marketer |
Use AI + playbooks to execute faster |
Customer follow-up |
Hire CS staff |
Automate via CRM sequences + Will’s triggers |
The idea isn’t to eliminate people—it’s to elevate them. When you strip out repetitive, manual, or predictable tasks, your team can focus on strategy, service, and growth.
Will is Wurthy’s AI business operator—and he doesn’t replace your team. He extends it. Here's what he does right now for real SMBs:
In other words, Will thinks like an operations lead—without the meetings, burnout, or payroll expense.
When your systems are lean and supported by smart automation, you gain three major advantages:
This approach isn’t about being cheap—it’s about being strategic. Smart delegation (to software, AI, or contractors) is one of the most overlooked growth levers in the SMB world.
There will be times when a hire is the right move. But in 2025, SMBs have more leverage than ever before.
Before you post another job ad, ask yourself:
If you’re unsure, start with a free business ops scan from Will. In five minutes, he’ll show you where your real bottlenecks are—and what you can automate before you spend another dollar on headcount.